Encourage people to come to your fun and exciting events.
Let people know when you have special deals they would love.
Make it easy for people across the country and around the world to find out what's happening whenever they think of you.
People will check what's happening more often when all they have to do is ask Alexa.
Take advantage of the astonishing growth of voice searches using Alexa.
Sources:
Nearly Half of American Households Will Own a Smart Speaker by 2019 - fortune.com
33 Voice Search Statistics to Prepare You for the Voice Search Revolution - wordstream.com